The recipient of a Breakthrough Award from Allure in 2011, LAVIV™ is a revolutionary approach to skin care. This personalized therapy uses the patient’s own collagen-producing skin cells to improve smile lines. Approved by the U.S. Food and Drug Administration, LAVIV™ utilizes the firmness and structure of existing collagen to combat the natural reduction in stretchability and resilience that occurs due to aging.
To create LAVIV™, doctors take skin samples from behind the patient's ear. After the specimens are sent to an FDA-inspected Fibrocell Science manufacturing facility, they are turned into millions of new fibroblast cells, which undergo a quality control inspection and are frozen and stored until ready for shipping. At the end of this three-month process, doctors receive the finished product. Patients then receive three injections, between three and six weeks apart, directly into their smile lines. Attending each session is essential because cells that are not maintained properly will expire in several days and cannot be salvaged.